Safety and behavior change
Most safety communication is seen and forgotten. We make the message land and stick, so it changes what people actually do the moment risk shows up.
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The problem
Every operator has the posters, the inductions and the toolbox talks. And still the same incidents recur. The problem was never a shortage of information. It’s that information, on its own, doesn’t change behavior. People tune out the familiar, take the shortcut under pressure, and forget the briefing by the time it matters.
Behavior is stubborn for good reasons. Habits form under real conditions, deadlines, fatigue, the pull of the quicker way, and a video watched in a training room has to compete with all of that at the moment of risk. Most of it doesn’t.
Changing what someone does on a live site, at 2am, under deadline, is the hardest thing communication can be asked to do. A message alone won’t do it. People need something they remember when it counts.
Meet SHIIFT
Safety and behavior change outgrew being one service among five. It became SHIIFT Training, our dedicated training brand, built solely for this work. SHIIFT designs custom interactive training your team will remember: VR and AR simulation, e-learning, induction films and animation, on any hardware, with comprehension data reported straight into your LMS.
The approach is the one that runs through everything Myriad makes. Start with the behavior you need, then work back to the message. What you need people to do differently, what is stopping them now, and the moment it has to stick. Then build for that moment, wherever it happens.
Everything we know about changing behavior on live sites lives at SHIIFT, along with far more of the work: virtual reality, induction, e-learning. A few highlights stay here. The full library is there.
Explore SHIIFT Training.
Why Myriad
We build for the moment of risk.
Behavior change is the hardest brief in communication, and one of the ones we’re proudest of. For major operators we’ve moved the needle on what people actually do, not just what they have seen, because we start from the behavior and the moment it has to hold. The measure that matters is out on the site.
Common questions
Why does safety live under its own brand?
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Because it earned one. SHIIFT Training is Myriad’s dedicated safety and training studio, so the discipline gets full-time focus rather than a corner of an agency. Same standards, deeper bench, and a lot more work to show.
How is this different from a standard safety video?
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It starts from the behavior. We design for the decision someone makes under pressure, then build whatever changes it, which is often not a video at all.
Can you work to our HSE standards and on our sites?
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Yes. We're used to producing on live operational sites, to the inductions, permits and standards they require.
Can you show that it actually changed anything?
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We build with measurable behavior in mind from the start, and SHIIFT’s applications report individual comprehension data into your LMS. The outcome is assessed against what people go on to do.
Can you work in multiple languages for international workforces?
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Safety only works if everyone understands it. We produce multilingual versions built for the workforce on site from the start.