Myriad Global Media was asked to develop concepts and content for up to 19 key areas throughout the museum. This involved creating a range of films and interactive multimedia, as well as specifying appropriate hardware for the project. MGM also worked with Manchester United on the external visual communications strategy. This included the creation of a website and a series of TV documentaries about the club. Other spin-off activities included the merchandising of CD-ROMs, based on attractions from the museum. The museum now attracts over 300,000 visitors each year, making it the biggest attraction in the north west of England.