Social media is widely accepted today as one of the most effective marketing tools, not only for us as individuals but for global organisations. Long gone are the days where social media was solely used for people to vent their personal opinions or post pictures of their food. Instead, Social Media can be a powerful weapon for companies, personifying their brand, making it more approachable for consumers.
Used correctly, Social Media alone has the ability to;
- Increase brand exposure and traffic
- Develop loyal followers
- Provide marketplace insights with measurable results
- Improve search-engine rankings
- Generate new business leads
The Digital revolution is upon us, the world evaluates brands heavily on how they’re perceived online, making SMO (social media optimisation) more important than ever. The start of 2018 can be an ideal time to address your online presence, here are a few very interesting facts to underline the importance of brand presence.
83% of B2B marketers use social media, making it the most common B2B marketing tactic.
More than 70% of all B2B marketers use at least one of the “Big 4” social media sites (which includes LinkedIn, Twitter, Facebook and YouTube) to distribute content, however the average B2B company reports being on at least 6 social media networks.
The reason for this?
Perhaps it’s because roughly half of companies say social media has improved their marketing optimisation, customer experience, and brand health, with nearly a quarter also seeing an increase in revenue.
Still not convinced?
How about the fact that 54% of B2B marketers said they’ve generated leads from social media, and a whopping 79% of these marketers said they even saw increased traffic with as little as 6 hours a week invested in social media marketing.
Wondering how to best reach the audience your targeting?
(Warren knight recently provided great insight into the numbers on social media examiner, reporting…)
And last but certainly not least…
100 million out of the 500 million active users on LinkedIn are reported to be over 50 years old.
Which is important to know, seeing as…
Nearly half (44%) of all B2B relevant leads come from LinkedIn.
Also interesting for businesses to know is that…
50% of the active users on Twitter will regularly visit the website of a business they follow on the platform.
And on Youtube
The top website used for video uploading and viewing, there’s currently a whopping 1.3billion active users who end up watching 3.25 billion hours of videos on the platform each month.
All this proves that social media is no longer a place just for fun or keeping in touch with old friends. It’s a place of business opportunity, to create the right brand impression and network with your target audience.
Building such a presence isn’t exactly easy and people now have degrees in maximising it’s potential. So, don’t worry, that’s where Myriad Global Media can offer support. Either taking the entire process off your hands or simply guiding you through a strategy, saving you the headache later.
With the knowledge, efficiency and experience when it comes to reaching both your overall objectives and targeted audiences through social media. If you are interested in knowing more about how exactly you can sharpen your business social media skills today, contact us to learn more.