Energy & Utilities
Creation of three Virtual Reality video's delivered via a bespoke Mobile Application to inform, inspire and engage stakeholders at a large industry expo
The way we start a Virtual Reality app project is very simple, firstly develop a picture of the audience – Who they are? What their specialism/levels in the organisation are? Key drivers and motivators? We are looking here to gain a clear picture of our audience so we can most effectively develop communications over the lifecycle of the project that ‘speak to them’ in a language, style and ‘look and feel’ that they will be collectively most responsive to.
We also need to understand how the various items we produce and develop will be used. Where? On what platforms? etc. In other words we need to fit our design around the audience, rather than expect them to fit round us.
For the Virtual Reality App, our workshop sessions and strategy meetings with ADNOC identified the following audience and objectives:
These Virtual Reality experiences had to be world-class. Attendees of ADIPEC 2016 must leave the ADNOC exhibition stand feeling inspired, informed and engaged. In this section we have outlined the basic principles that we will take to achieve this. Myriad Global Media has extensive experience with 3D animation, and we are used to showing off our client’s engineering marvels. Working to a near photographic level of realism, we can move through impossible spaces, visualise the extreme scales of subsea and subsurface drilling and demonstrate the ingenious processes of carbon capture and storage.