BT’s New Wave Radio was a fortnightly corporate radio show, delivered as a podcast to BT employees on the company intranet and via fixed and mobile phones.
The aim was to keep BT staff informed of developments and improve awareness and dialogue across the business. Topics included ‘news you can use’, new business wins, special features, and interviews with industry leaders such as Richard Branson and Kurt Hellstroem (the then CEO of Ericsson).
Informative and engaging, BT New Wave Radio was anchored by a well-known Radio 1 presenter. Over the four years that it ran it was listened to consistently by over 90% of its target audience.