Insights

Thinking out loud.

Thinking out loud.

Views on the industries we work in, the communication challenges inside them, and what actually works.

All

Communication & strategy

The energy transition

Industry & opinion

Behind the work

Press release

One Step Advisors and Myriad Announce Strategic Partnership to Build an Integrated Advisory Platform for Energy and Digital Infrastructure.

One Step Advisors and Myriad announce a strategic partnership for energy and digital infrastructure, from strategy to execution.

Budget is not a dirty word

Communication & strategy

Budget isn't a dirty word.

The one question clients hate answering, and why answering it gets you better work.

The best briefs start with a problem, not a deliverable

Communication & strategy

The best briefs start with a problem, not a deliverable.

Why the strongest briefs name the problem first and choose the deliverable last.

Why being understood beats being believed

Industry & opinion

Why being understood beats being believed.

Trust follows clarity. The order matters more than most communicators think.

Clarity is not the same as dumbing down

Communication & strategy

Clarity isn't the same as dumbing down.

The narrow band where a non-expert finally gets it and an expert still respects it.