Process and Strategy

The project began with close collaboration between Myriad Global Media and Baker Hughes to define clear marketing objectives, audience priorities, and core messaging. Rather than relying on highly technical terminology, the script and visual narrative were developed using accessible, commercially focused language that communicates value quickly and effectively. 

A high end, cinematic visual style was selected to reflect the premium positioning of the NMBL™ solution and ensure the film would stand out in high traffic environments such as Gastech and other international conferences. Storyboarding and animatics were used early in the process to establish pacing, chapter structure, and visual hierarchy before full production began. 

A detailed hero 3D model of the NMBL™ module was developed to serve as the centrepiece of the film. This was supported by carefully designed motion graphics and schematic overlays that explain functionality, scalability, and digital integration without disrupting narrative flow. Abstract interface elements were introduced to represent monitoring, control, and data driven performance. 

The four chapter structure was strategically planned to support both the full film and future modular content distribution. This ensured the asset could be repurposed across exhibition screens, websites, presentations, and social platforms. Throughout production, regular reviews with the client ensured technical accuracy, brand alignment, and message clarity

Results

The final film delivered a high impact visual introduction to the NMBL™ modular LNG solution, providing Baker Hughes with a premium marketing asset for Gastech 2025 and beyond. Its cinematic presentation and clear messaging successfully positioned NMBL™ as an innovative, scalable, and digitally enabled solution within a competitive global market.

The modular chapter structure enabled the client to deploy the content across multiple channels, including exhibition displays, online platforms, sales presentations, and social media campaigns. This extended the lifespan and reach of the asset beyond the initial event.

Internal and external feedback highlighted the film’s clarity, visual quality, and ability to communicate complex concepts in an accessible format. As a result, the animation has become a key component of Baker Hughes’ wider LNG marketing toolkit, supporting lead generation, stakeholder engagement, and ongoing product promotion.

Watch the full video below published on the Baker Hughes’ YouTube channel!

Similar work