Objective

Excelerate Energy required a high-quality print brochure to showcase the technologically advanced features of their new 2026 Floating Storage Regasification Unit (FSRU). The brochure needed to align with the aesthetic and quality of luxury automotive brochures, such as those produced by Mercedes, and serve as a compelling marketing tool for potential clients. The project had a strict six-week deadline to coincide with a key client event.

Solution

To meet Excelerate Energy’s needs, a premium 8–10 page print and digital brochure was developed. The approach focused on:

• High-end graphic design and branding elements to reflect the sophistication of the FSRU.
• Photo-realistic 3D renders to provide an accurate and visually compelling representation of the vessel.
• Concise and persuasive copywriting to effectively communicate key technological advancements and benefits

Process and Strategy

To ensure a seamless execution of the project, a structured approach was adopted with clearly defined steps and collaboration. We faced and overcame challenges through strategic planning and extensive collaboration with Excelerate’s engineering team to ensure accuracy and align with Excelerate’s vision.

Team Assembly: A specialized in-house team comprising a copywriter, 3D artist, graphic designer, and producer was formed to execute the project efficiently.

Overcoming CAD File Limitations: Since no CAD design files were available, the team collaborated closely with Excelerate Energy’s engineering department. High-quality 3D models were created from technical drawings (plans and elevations), ensuring precision and alignment with the actual design.

Ensuring Premium Visuals: Given the need for a high-end aesthetic, the team produced photo-realistic 3D renders, providing potential clients with a detailed view and a tangible showcase of the FSRU.

Managing Tight Deadlines: To ensure timely delivery, structured workflows were established, with clearly defined approval cycles to maintain momentum and meet the six-week deadline without compromising quality.

Results

Despite tight deadlines, we successfully delivered on time for the client’s event. The result was a high-end, polished marketing asset for Excelerate Energy’s commercial team, featuring clear, compelling messaging through well-crafted copy and striking visuals.

• Successful on-time delivery, ensuring the brochure was available for the key client event.
• A high-end marketing asset aligning with luxury branding standards.
• Beautiful striking visuals utilizing high-quality 3D renders.
• Strengthened Excelerate Energy’s market position and technological leadership.